When I started this journey to create The Slingstrap it was never my intention to start my own company. I just had this great idea for a product that was a solution to carry things while exercising. Basically, I designed it for myself as I really needed and wanted one when I was out walking.
Then it became an issue of what will I call the company? I wanted it to be something that would stand out, be memorable as a brand and that would reflect my personality and the things I hoped to achieve with it.